Our guests in this episode of the Real Estate Jam Podcast are Chris and Crystal from The AD Leaf Marketing Firm. They will dive deep into marketing and explain to you how you could use it to bring your business to the next level! Marketing in the real estate community can get incredibly tough, so make sure to listen to all the tips and tricks they’ll be sharing.
The points below are from the 36th episode of The Real Estate JAM, where we talked about marketing deep dive!
Tune in to the full episode on YouTube, Spotify, or Apple Podcasts.
Developing a Competent Marketing Campaign
In the real estate industry, you always have to be ready to pivot based on ever-changing market conditions. You need to know which platforms your campaign will roll out on, and how to tailor that to the specific businesses that you are handling. You also need to know how to shift from platform to platform over the years to constantly stay on top. This is one way you can stay on top of the game.
To Spend or Not to Spend
These days, there are so many platforms that you can advertise or market on. Should you spend money on Facebook Ads? LinkedIn? Instagram? Will there be a return on investment, and if so, how long before you see it? Is Tiktok going to be the next best thing?
Want to learn more? You can listen to the full episode on YouTube, Spotify, or Apple Podcasts.
Outline of the Episode:
- [00:48] Today’s guests are master marketers Chris and Crystal from The AD Leaf Marketing Firm.
- [03:51] Real estate professionals have it tough when it comes to marketing. Right now, most of them need to play with the three big players (Zillow, Trulia, and realtor.com), and at the end of the day, with all the fees they need to pay, there might not be anything left for them in terms of commissions.
- [07:06] When it comes to budgeting, the Small Business Administration suggests that a successful established North American-based business should budget between four and 6% of its revenue in advertising depending on how competitive your business market is in your geographic target area.
- [08:40] It’s important to have an organic presence on social media platforms, but for real estate, you’d most likely do well on LinkedIn. However, LinkedIn is also the most expensive in terms of cost.
- [11:16] Organic means non-paid. Learn to leverage social media platforms such as Tiktok to create evergreen content, especially in the real estate industry. Since there are still few businesses using this as a tool, it’s important that you be one of the first to utilize it.
- [12:57] It’s important to have your own personal content on your own personal LinkedIn and use your personal page to invite people to follow your business page. This is one of the best ways to grow your business page on LinkedIn.
- [14:59] Time or money? When you’re doing marketing for your real estate business, you will need to choose between time and money. If you have the budget, then you can use the money to reach a wider audience on different social media platforms, and if you don’t have the budget, then you will need more time to create content, share content, and follow through on all questions and inquiries one by one.
- [16:42] A lot of businesses come to ad agencies for help when it comes to marketing because there are always new things and new trends to learn, and it becomes hard to keep up with the times. Sometimes, multiple changes can even happen on the same day.
- [18:14] When you can’t outbid big companies when it comes to SEO, it’s best to focus on more cost-effective marketing streams like signage, some guerrilla marketing tactics, or signage within the communities. You can also build strategic partnerships with businesses so you can post signs or even utilize email marketing.
- [23:00] Keep running your Facebook ads and make sure that you are running multiple ads to see which one works for you, then turn off the ones that don’t have returns. This is how you figure out what would work for you.
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- Email: jd@shorefront-investments.comor info@shorefront-investments.com
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