melissajohnson

Tracking Your Marketing with Melissa McRay Johnson

April 15, 2022 melissa Comments Off

If you’re not tracking, you’re missing out. Why? Because marketing is likely going to be your biggest expense. But even if that’s not the case, you still want to keep an eye on it. How else would you know if what you’re spending on marketing is of any use to you at all? You want…

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Creating Systems and Processes with Melissa McRay Johnson

April 8, 2022 melissa Comments Off

We’ve talked about the importance of setting up systems and processes in your business. But how do you do it? What does “setting up” even look like in the first place? Do you sit down and just write things on paper? Won’t that be difficult to maintain in the long run? What if you have…

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