marketing

Tracking Your Marketing with Melissa McRay Johnson

If you’re not tracking, you’re missing out. Why? Because marketing is likely going to be your biggest expense. But even if that’s not the case, you still want to keep an eye on it. How else would you know if what you’re spending on marketing is of any use to you at all? You want…

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The Importance of Systems and Processes with Melissa McRay Johnson

When you’ve been running your business for a while now, it’s critical for you to start creating and understanding your systems and processes. This could entail a lot of things. How do you ensure you’re getting leads efficiently? How do you hiring? What sorts of deals are you going for? Which ones do you avoid?…

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Content Marketing with Josh Culler

Content marketing. Isn’t that just posting what you do on social media? Well, yes. But as with all things, it goes much, much deeper than that. When you’re in the real estate industry, you have to get people looking at you. Otherwise, the attention will go to your competition! Josh Culler, president of Culler Media…

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