Creating Systems and Processes with Melissa McRay Johnson

April 8, 2022 melissa Uncategorized Comments Off on Creating Systems and Processes with Melissa McRay Johnson

Creating Systems and Processes with Melissa McRay Johnson

We’ve talked about the importance of setting up systems and processes in your business. But how do you do it? What does “setting up” even look like in the first place? Do you sit down and just write things on paper? Won’t that be difficult to maintain in the long run? What if you have to change a few things?

Also, when should you start? Do you have to wait until you’re drowning in deals? Should you only start when you’re going to hire someone? Or should you start as early as when you’ve struck your first deal? (Or even before your first deal?)

All of these questions, and more, are going to be answered by Melissa McRay Johnson. The points below are from the 25th episode of the Real Estate JAM, where Melissa talks about building systems and processes, how to start with marketing, the value of core values, and much more! Tune in on the full episode on YouTube, Spotify, or Apple Podcasts.

 

When Should You Start Building Systems and Processes?

Here’s a quick answer to the question above: NOW.

Melissa says that during her coaching and consulting sessions, a lot of people get really overwhelmed with the amount of work that they do. Sometimes, we feel like we can do everything all the time, but it inevitably gets to the point that you need to hire someone because you’re spending way too much time doing something less important than other parts of the business.

If you don’t have systems and processes in place, it’s going to take you twice as long to hire somebody. Why? Because if you’re trying to train a new employee, you won’t have any references to look at. You forget a lot of things because most of them are just things you do from muscle memory. You might explain something to them, thinking that they already understand the entire picture. Having something there to help you teach the way you do your job goes a REALLY long way.

 

Tips on Creating Your Systems and Processes

Creating your systems and processes boils down to writing everything down, even things you don’t consider important. Again, you have the entire picture in your head, but the person you’re going to be training won’t, so it’s important to have to explain something even it seems so self-explanatory to you. What words do you say to get deals?

Other than putting them down on a piece of paper, you can also record videos of you doing the work (like if you’re training someone for the first time on Zoom.) You could also have someone transcribe the video and turn that into a step-by-step guide! Also, you can note things down digitally on your phone’s note app or more robust apps like Notion.

 

Want to learn more? You can listen to the full episode on YouTube, Spotify, or Apple Podcasts.

 

About Melissa McRay Johnson:

Melissa Johnson has been flipping houses in San Antonio, TX since 2003, growing and expanding the business into a thriving real estate investment operation. With over 1000 houses flipped, she has also built a portfolio of rental properties and real estate notes while raising five children. She provides coaching, support, and education for other high level real estate investors nationwide. As co-founder of the San Antonio InvestHer meet up group and an active member of the Forbes Council on Real Estate, and the National Association of Women Business Owners, she is dedicated to the success and empowerment of women in business.

 

Outline of the Episode:

  • [00:47] Helping females build businesses by encouraging, educating, and empowering them. Melissa also shares her reason why she chose this path after her time in real estate.
  • [09:13] Building systems and processes for your business. When should you start documenting? WHY should you start documenting?
  • [18:05] Once you’ve built your systems and processes, how should you start with your marketing? Squeeze every single dime out of every lead you get!
  • [24:40] “You don’t know where to go unless you know where you’ve been.” Figure out which marketing channels are working better by tracking effectively!
  • [29:08] The value of culture and core values. Structure is important, but it’s also what’s on the heart that counts!
  • [30:49] How significantly do mentorship and education play into your career? Not only is a mentor/coach important, but a strong support system is great, too! Be ready to return the help to anyone who might need it.
  • [42:08] Closing Remarks and resource recommendations.

 

Resources:

 

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