An Introduction to CRM’s with Don Ross

November 10, 2021 melissa Real Estate Comments Off on An Introduction to CRM’s with Don Ross

An Introduction to CRM’s with Don Ross

During your growth as a real estate investor, you start to notice that you’ve been doing many things. But even so, you know that you could do a lot more. You WISH you could do so much more. Don’t you wish you had a database of all the leads you’ve contacted before? Who knows how many of those people, no matter how they responded to you before, need you now? When things have changed drastically (probably because of some virus floating around the streets), wouldn’t it be nice to send them a reminder that you’re just a phone call away?

Look no further! CRM’s exist, and we’re here to talk about them today. We’ll hear some thoughts about it from our CRM expert, Don Ross. He runs his own CRM platform called Beast Mode CRM, which hundreds of investors use right now – so don’t think he’s just some random person on the internet!

The points below are from the sixteenth episode of the Real Estate JAM, where Don talks about how he discovered real estate investing, how he built a CRM without a computer science degree, what CRM’s are (and what they could do for your business), drip campaigns, and the importance of keeping your network in check. If you want the whole experience, tune in to the full episode on YouTube, Spotify, or Apple Podcasts!


 

Customer Relationship Management

If you missed it, that’s what CRM stands for – customer relationship management. The connection between “customer relationship” and “increase in revenue” seems to be a few miles apart, but it might make sense to break down what happens if you use a CRM.

Whether you’re doing cold calling, texting, or direct mails for your marketing, you’re always going to want to keep track of those who have a house for sale that meets your criteria — a notepad or spreadsheet works fine. If someone calls you back way later, chances are, you’re going to want to refer back to that database so you could immediately pick up on what you had in mind when talking to this person before. Was this person asking for too much? Did they seem to have a strong intention to sell immediately? Whatever those notes are, you can connect the dots and quickly have a better grasp of the situation. You can also instantly identify who’s a higher priority over the others.

That notepad or spreadsheet database is what a CRM is! It’s a way to manage the relationship you have with your customers. They’re not only limited to real estate investors, but almost all big businesses across the world use some form of a CRM.

 

Why Not Stick to a Notepad or a Spreadsheet?

Don says that if you have a CRM that you love, you’re already on the right path. But if you hate the one you’re using (including a notebook and spreadsheet), find another one that you do love and use it consistently! Don’t worry. They’re not human beings with feelings. If you’ve seen all the options and prefer to stick to the tried-and-true paper-and-pen method, then that’s all good! A fancy CRM tool might not even work, depending on what you do as an investor (and how much you do).

So how good could CRM’s go? Let’s take a look at what Don’s tool, Beast Mode CRM, can do!

It focuses on bringing in some of your leads and prospects and being able to filter them in a sales funnel-like fashion. You have your stuff that you’re trying to get, some information from your appointments, your offers, your contract, and then your follow-up. The tool gives you buckets to easily identify where they’re at in the sales process. And when you need to follow up with them, you’d have all the information you need ready to go on a single app.

Not only does it give you the information, but it can also help out with following up! You can turn things on, like following up with text messages and even send ringless voicemails. These can help keep you on top of your prospects’ minds.

When you’ve made those multiple touchpoints, you can start building a genuine relationship with them. You’ve talked to them so much now that you sometimes don’t even need to talk about the sale anymore and just go on about life! Many people make the mistake of thinking only about the numbers and not listening to the conversation. When things change, and your leads need someone to help them, they’ll go to you instead of some random joe who couldn’t care less about what happened to them.

And that’s because you used a CRM! It’s a little cheesy, but we all need some cheese in our life. Who doesn’t like pizza? Bad analogy? Maybe you can try listening to the full episode instead on YouTube, Spotify, or Apple Podcasts!

 

Outline of the Episode:

  • [03:31] Don’s discovery of real estate after going through construction and the military.
  • [06:30] Knowing what you’re good at and dividing the work accordingly. Have the “necessary evil” done by someone else!
  • [08:12] Getting into building CRM’s through YouTube University.
  • [10:07] What’s a CRM in the first place? Make your job easier!
  • [13:17] How does Don’s CRM work?
  • [17:29] What are “drip” campaigns? Rather than building a system yourself, why leverage from other people’s knowledge and add your own flair to it?
  • [20:28] Who is the target audience of the CRM tool that Don has? Know what you’re supposed to spend on!
  • [25:33] Changes with clientele with the COVID-19 change. It’s essential to keep your network in check no matter what!
  • [30:53] Potential developments that Don’s CRM tools would get.

 

About Donald Ross:

Don is a self-taught automation specialist and functions as the Easy Button REI systems and process implementer. After working in the construction industry within the large custom home building arena, he served and retired from the United States Marine Corps. In addition to being a partner at Easy Button REI, Don runs REI Automation Squad and educates investors on the Beast Mode CRM platform.

 

Resources:

 

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