The Importance of Systems and Processes with Melissa McRay Johnson

April 1, 2022 melissa Real Estate Comments Off on The Importance of Systems and Processes with Melissa McRay Johnson

The Importance of Systems and Processes with Melissa McRay Johnson

When you’ve been running your business for a while now, it’s critical for you to start creating and understanding your systems and processes. This could entail a lot of things. How do you ensure you’re getting leads efficiently? How do you hiring? What sorts of deals are you going for? Which ones do you avoid? There’s almost an infinite number of how’s and what’s that you need to know.

But, WHY do you need to start doing all of this? Melissa McRay Johnson gives us four reasons. The points below are from the 25th episode of the Real Estate JAM, where Melissa talks about building systems and processes, how to start with marketing, the value of core values, and much more! Tune in on the full episode on YouTube, Spotify, or Apple Podcasts.

 

Knowing the Lay of the Land

Having systems and processes in place helps you understand what’s going on in your business! Simple as that. Many investors don’t know what their people are doing – and worse, not even what they’re doing themselves! When there’s no document or rulebook to follow, you and the people working for you will tend to do whatever seems right for yourselves, regardless of it really being right.

Sure, if you’re doing things alone, you might already have a grasp of how you’re doing it. But when you introduce new people into the mix, they have to see things from your perspective and do things the way you did it. (Of course, your employees figuring how to do things better is good, but that’s a topic for another day.) From general ideas such as “we don’t deal with rude clients” to more specific steps like “click here, then here, then here to get this result,” every documented detail helps a ton.

Whenever you or another person is going to be out for a day (or even a month), you can have someone else hold the reins with much more confidence since they have a guide prepared to help them drive the ship.

 

A Success Meter

Your systems and processes also help you see how your business is doing. Are your strategies and plans working? When your business seems to be experiencing the same problem over and over again, you can easily take a quick look at your systems to see where the root of the issue is! Usually, it’s the gaps in the system that causes these things, which create confusion for the entire group, eventually leading to some unintended problems. Once you figure out where those gaps are, you can fix them by essentially “creating” the missing gear in the system.

 

Having a Mimosa on a Wednesday

Because of the efficiency that comes out of your systems and processes, you get to have more time for the things that matter. What do mimosas have to do with all of this? Well, if things are working out for you, you can spend more time with family and friends. Also, you can spend more quality time with yourself – hence, the mimosa. (If you have friends and family who can relax with you, then we’re all for it!) If you want to spend more of your hours grinding a new business or hobby, then go do it!

 

Want to learn more? You can listen to the full episode on YouTube, Spotify, or Apple Podcasts.

 

About Melissa McRay Johnson:

Melissa Johnson has been flipping houses in San Antonio, TX since 2003, growing and expanding the business into a thriving real estate investment operation. With over 1000 houses flipped, she has also built a portfolio of rental properties and real estate notes while raising five children. She provides coaching, support, and education for other high level real estate investors nationwide. As co-founder of the San Antonio InvestHer meet up group and an active member of the Forbes Council on Real Estate, and the National Association of Women Business Owners, she is dedicated to the success and empowerment of women in business.

 

Outline of the Episode:

  • [00:47] Helping females build businesses by encouraging, educating, and empowering them. Melissa also shares her reason why she chose this path after her time in real estate.
  • [09:13] Building systems and processes for your business. When should you start documenting? WHY should you start documenting?
  • [18:05] Once you’ve built your systems and processes, how should you start with your marketing? Squeeze every single dime out of every lead you get!
  • [24:40] “You don’t know where to go unless you know where you’ve been.” Figure out which marketing channels are working better by tracking effectively!
  • [29:08] The value of culture and core values. Structure is important, but it’s also what’s on the heart that counts!
  • [30:49] How significantly do mentorship and education play into your career? Not only is a mentor/coach important, but a strong support system is great, too! Be ready to return the help to anyone who might need it.
  • [42:08] Closing Remarks and resource recommendations.

 

Resources:

 

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