Are you grinding non-stop, only to find yourself barely breaking even with no sign of growth? Do you find it hard to scale in your real estate business? Do your team members seem to be unmotivated with their job? Find the answers to these questions from Jordan Stanley Payne! Jordan is the creator and founder of the online mentorship group Kingdom Real Estate, where he helps real estate businesspeople on all levels. From the rookie who’s yet to make his first sale to the seasoned veteran with several battle scars, he’s always got something to share.

These tips are from the second episode of the Real Estate JAM. In that episode, Jordan also talks about fostering healthy relationships in the business, and the value of learning. If you’re interested, you can listen to it
on YouTube, Spotify, or Apple Podcasts.

Making Money Through Marketing: The First Pillar
Understanding how you make money in real estate is the first thing you should know if you want to scale. Now, we all know that the process of generating your income isn’t as straightforward as selling and getting the money. According to Jordan, it starts with getting to know your marketing strategy. If you can’t be exposed to your potential customers and deals, then you’re miles away from making money in real estate.

Outlining and Organization: The Second Pillar
Once you’re clear on how your marketing workflow, then you’re going to document the whole process. You want to be very detailed in making an outline of what your plan looks like and who does each task, assuming that you work with a team. Organizing is going to be a significant factor here, just like how a well-oiled machine functions if everything is in its place. Use whatever tools you have within your means like Google Docs, Dropbox, or a CRM tool to compile your information appropriately. This information may range from general information like company bylaws, step-by-step methods like how to get computations, to the smallest details like how to deal with upset buyers on the phone.

In addition to developing a stable structure for your business, you might want to have a safety net in place. If Joe is out for the week, then someone (or a few people) won’t be able to cover for them if they don’t know what he did for the business and how he does it. To avoid this mess, ensure that you have the same detailed workflow process available to the team.

This database is also useful for new members to familiarize themselves with the job more quickly than having someone to hover over their heads. Because these new employees get to know the business much faster than usual, those who aren’t a good fit for what you do become visible. It might be a drag to have those hard conversations to filter them out, but it accelerates the time it takes for you to build an efficient team.

Cultivating a Healthy Company Culture
One of the secrets to creating the best team you could ever have is to form a genuine relationship with them. In the podcast, Jordan says that he’d go out for lunch with his team so often that he thought the company would go bankrupt. It’s more than just obligating people to do what you want, but more of forming a community aimed at a single goal together. Get your people involved in your mission and vision or the purpose behind your actions.

Here’s an example. Instead of keeping people focused on only flipping or wholesaling, tell them that you’re in this industry because you have the desire to help out those affected by storms, treated unfairly by various housing authorities, or those who may go into poverty without the right people to assist them.

If your people understand their roles in a much more meaningful way, they’ll be more motivated to continue working and accomplish more at a better quality!

Want to learn more? Listen to the full episode on YouTube, Spotify, or Apple Podcasts.

About The Kingdom Real Estate:
Five years ago, 50 people got fed up with the Guru B.S and set out to create their own experience. They wanted community, relationship, accountability and world class training without dictatorship. They were sick of lifeless courses and jam-packed conferences so they created a co-op of people who all wanted the same thing. Freedom!

5 years later and over 5,000 students in 14 countries we arrive here today. Tens of Millions in deals done, thousands of units purchased and hundreds of free people!

Come see what makes us different!

Outline of the Episode:
[02:11] Developing a community through a habit of implementing what you learned.
[05:06] The variety of people in the Kingdom Real Estate mentorship community and the advantages you get compared to other more expensive programs available.
[08:19] A crash course on scaling in real estate. Get your pens ready!
[12:00] Make the best use of your time to let yourself have more focus on the other areas of the business!
[13:03] Building a culture and getting your people involved in the company’s vision.
[14:47] Serving your buyers and sellers properly by getting to know the buyer first and finding the right seller for them, not the other way around!
[16:49] You don’t need a massive number of buyers. In his first ten months, Jordan could do around 15 deals a month with only five buyers!
[18:47] It’s impossible to sit down and have coffee with everyone. How can you build healthy relationships with your buyers?
[20:31] What does Jordan’s ideal team look like? Build yours based on what you need!
[24:28] Learn to do things yourself first before teaching them to others.
[26:45] Looking at the small things needed in the business and learning from the best. You can also observe people who are building right now.
[31:05] Making your team understand what you know from your perspective.

Resources Mentioned in the Episode:
Jordan Stanley Payne LinkedIn
The Kingdom Real Estate
The Multifamily Mafia Podcast on Apple Podcasts
Rich Dad Poor Dad
Dropbox
Zoom
Marco Polo
Gino Wickman
Traction: Get a Grip on Your Business
Don Costa
Bill Allen
Taylor Welch
Chris Evans
Todd Fleming
Troy Fullwood
Axiom

Connect with JD, Annabel, and Melissa!
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Email: jd@shorefront-investments.com or info@shorefront-investments.com